Segment, a fast growing Silicon Valley startup, asked us to help prospective customers and recruits understand the value of their complex products with videos.
Segment was founded with a vision to transform the way businesses benefit from their data. By 2016, the startup was poised to take over the world...
…and it was time for the world’s first customer data hub to communicate everything it stood for to the world.
After launching a series of truly unique products, collecting a host of high profile clients, and raising $42M in its Series A and B rounds, Segment had established itself as an important player in the nascent data analytics world. Despite its success, though, Segment understood that more effectively communicating the value of its products and ethos to prospective customers and recruits could fuel explosive growth.
That’s when we met Segment.
Determined to create the right messaging through content, Segment tapped Nurture to produce a set of videos that would explain its core products to prospective users and hires, and another that profiled each of its most important clients.
The work we produced together has played a central role in Segment’s rapid expansion and rising profile as one of Silicon Valley’s hottest tech companies. See our work in action at Segment.com.
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