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  • Client

    PUMA

  • Agency

    Nurture

PUMA Jozy Altidore

Spotlighting PUMA's new soccer star

  • Client

    PUMA
  • Nurture's Roles

    Creative Direction, Post Production
  • Channels

    Social
  • Project Timeline

    3 weeks

Upon signing star forward Jozy Altidore to their roster, PUMA set us to work on a social media showstopper to announce the partnership to the world.

  • Weaving broadcast footage of some of Jozy’s greatest plays with electric animation wrapped around the Forever Faster campaign platform, Nurture director Liam White, art director Tobias Kutz and sound designer Tom Boykin broke conventions to create this sizzling hybrid format :60.

  • As every day between the signing of the deal and the public announcement was a virtual eternity, time was of the essence; the piece went from idea to launch in only twenty one days.

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PUMA — PUMA Jozy Altidore
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