Spotlighting PUMA's new soccer star
Upon signing star forward Jozy Altidore to their roster, PUMA set us to work on a social media showstopper to announce the partnership to the world.
Weaving broadcast footage of some of Jozy’s greatest plays with electric animation wrapped around the Forever Faster campaign platform, Nurture director Liam White, art director Tobias Kutz and sound designer Tom Boykin broke conventions to create this sizzling hybrid format :60.
As every day between the signing of the deal and the public announcement was a virtual eternity, time was of the essence; the piece went from idea to launch in only twenty one days.
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