Cultivating an esteemed food brand's online presence and spreading its mission throughout the digital realm.
People want to know where their food comes from and how it’s made. We positioned Food For Life to provide answers, and lead the conversation online.
Food For Life Baking Co was already a success story – a 50 year-old brand baking the healthiest loaves of bread on the planet, available to customers via the most popular grocery stores throughout the US and Europe. What Food For Life touted in on-shelf placement, though, it severely lacked in online presence. Digital savvy competitors with inferior, less healthy products were a step ahead in reaching the audience that Food For Life wanted to connect with. That’s where Nurture stepped in to help.
To bring Food For Life up to speed, producing a powerful online video campaign revealing the soul of the FFL brand, and the integrity of its ingredients, seemed like a good place to start.
Our week-long shoot, split between the FFL bakery in Southern California and the sprawling golden wheat fields of Montana, captured the unshakable brand integrity and organic ingredients that place Food For Life head and shoulders above its competitors.
The “Our Mission” video campaign has earned Food For Life increased exposure to online audiences, and most importantly, has allowed the company to forge strong connections with people seeking healthier eating habits.
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