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  • Client

    Nike

  • Agency

    Nurture

Metcon 1 Launch

Launch piece for Nike's new CrossFit shoe

  • Client

    Nike
  • Nurture's Roles

    Creative Direction, Production, Post-Production
  • Channels

    Social
  • Project Timeline

    4 weeks

Nike asked us to capture the spirit of CrossFit in a video it would share throughout its vibrant community.

  • What resulted was a video that wove the energy LA’s foremost CrossFit trainers and some of Nike’s most prominent shoe designers – with a throwback to Nike’s legacy – in an explosive influencer marketing piece.

  • Building on several years of work creating content promoting and capturing key Nike experiences such as the Nike Women’s Marathon, Nike Training Clubs, and Nike Flash Runs, this project was an opportunity to connect with Nike’s community through an evolved storytelling platform.

How it all came together

A series about the power of self-confidence. See some of our other Nike work, NTC & Flash Run.

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Nike — Metcon 1 Launch
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