Nurture was tasked with highlighting the key features (pun intended) of Kwikset’s newest smart lock, in 60 seconds.
For a high-tech home security product, sometimes a simple story is best.
We knew that Kevo 2nd Generation, Kwikset’s latest, feature-loaded smart lock, would be a hit if people could see how much convenience it added to their everyday lives.
So, our strategy was simple and direct — tell the story of a single family and highlight all the ways that Kevo makes their lives more connected, more convenient and more secure.
For Kwikset, a 70 year-old lock manufacturer making a name for itself in the world of connected home security and the “Internet of Things,” this campaign was another step in the brand’s evolution.
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