An ode to speed for the tennis giant's newest racquet, featuring the fastest of the track and court.
Helping the Japanese tennis giant leverage their relationship with one of the world’s fastest players to turn heads with the speed of their new racquet.
Even with a champion tennis player on your roster, it’s hard to stand out on YouTube.
Yonex was looking to boost the performance of its video campaigns, and wanted to serve its fans a piece of content that would get their hearts pumping.
With vast budgets and expansive timelines, this can be a challenging feat. With neither — and a mandate that the narrative translate with equal ease to American and Japanese audiences — this match was not stacked in our favor.
A simple and visually bold storytelling style focused entirely on speed, that likened the new E-Zone Ai racquet to the supercars of the track and superstars of the court.
But how do you rent an airport runway to race a new Lamborghini in front of a servo-controlled Red Epic hanging off a Hummer camera car at 100 MPH, on a budget tighter than Ana Ivanovic’s tennis shorts? With conviction, persistence and some degree of charm, it turns out that anything is, in fact, possible.
A big launch for the E-Zone Ai. The video took off on YouTube and Facebook, earning higher audience engagement levels and viewcounts than any content in Yonex’s history. We also walked away with a better understanding of why everyone is in love with Ana.
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