When LumaBella, a new high end hair line from Remington Products, tapped Nurture to create its launch campaign, we focused on the beauty of science.
Not all hair straighteners and stylers are created equal, and not enough people knew that.
Nurture helped LumaBella develop a wide-reaching content strategy for the brand’s launch, then embarked on production of brand and product videos and photography to be used for packaging, social media and websites.
LumaBella’s competitors had access to the same beautiful models and Hollywood studios that we did. What they didn’t have were the innovative engineering breakthroughs that allowed LumaBella’s Cool Mist Straightener and Dual Touch Styler to offer stunning looks while still nourishing hair, instead of burning it.
We knew that this would be a big deal to the beauty enthusiasts that LumaBella was after, so we forewent the familiar conventions of a beauty product campaign and got straight down to business, focusing on the scientific facts that made LumaBella’s products superior.
The content we created was spread across brand videos, product packaging, social media platforms, and LumaBella’s website.
Since launching, LumaBella’s Cool Mist Straightener and Dual Touch Styler have seen strong sales and have received stellar reviews online.
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