ZTE, America's 4th largest mobile phone maker, asked Nurture to redesign its company website, with a fresh look and new photography and content.
A new face for the country's fourth largest mobile phone company, just in time for the holidays.
Black Friday was quickly approaching and the stakes were high: a new website, one that properly showcased the mobile giant’s array of products, while introducing a truly efficient e-commerce experience, could mean record sales.
A mere 10 weeks from Thanksgiving – a blink of an eye in web development years – time was scarce and a single misstep could mean a delayed launch and millions lost.
The race was on.
Our designers set to work on a design that artfully wove forward-looking web trends with classic design philosophies to achieve a timeless elegance that put ZTE’s striking products before all else.
Aiding this effort was work by Nurture’s top tier photographers, retouchers and 3D artists producing a forest of lush imagery of ZTE’s entire product line, in lighting conditions so good it was hard to look at the real world after seeing them.
The new site launched one week before Thanksgiving.
Seven days later, ZTE had their biggest Black Friday ever.
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