Forging ROHL's partnership with the most popular interior design Instagram account in the world.
With 1.5 million followers, @the_real_houses_of_ig is the most popular interior design Instagram account in the world.
ROHL, purveyors of the finest luxury kitchen and bath products in the industry, approached Nurture with the mandate of energizing their social media presence and using the momentum to drive sales.
Nurture brought ROHL and @the_real_houses_of_ig together, developing a campaign where ROHL products were authentically and organically integrated into the content of one of Instagram’s most popular tastemakers (Kate Rumson, founder of @the_real_houses_of_ig) over the course of 3 months.
Kate’s followers were asked to vote for their favorite ROHL bridge faucets and apron sinks, and then watched as the products they selected were fitted and installed into Kate’s personal kitchen, as Kate gushed about the quality of ROHL craftsmanship on her personal Instagram page.
This campaign resulted in millions of impressions for ROHL and tens of thousands of direct conversations with design enthusiasts, and supercharged ROHL’s e-commerce.
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