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  • Client

    Nike Sportswear

  • Agency

    Nurture

Felicia

One in a series of commissioned portraits of real Nike consumers, Nike Sportswear aimed with this campaign to connect with women on social platforms.

  • Client

    Nike Sportswear
  • Nurture's Roles

    Creative Direction, Production, Post-Production
  • Channels

    Social
  • Project Timeline

    8 weeks

We asked: what if we shed the bold, hollow language of traditional sportswear ads in favor of the essential truths that define life as a young person?

  • What resulted was an influencer marketing series designed to build brand affinity amongst female consumers through connection with some of the most inspired girls in LA.

    Over several days, a small crew with a big camera traversed the hills and valleys of the city, capturing the spirit and essence of our heroes’ lives.

  • Building on several years of work creating content promoting and capturing key Nike experiences such as the Nike Women’s Marathon, Training Camps, and Flash Runs, this project was an opportunity to connect with the same stylish millennial audience through a different storytelling platform.

How it all came together

A series about the power of self-confidence. See some of our other Nike work, NTC & Flash Run.

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Nike Sportswear — Felicia
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