One in a series of commissioned portraits of real Nike consumers, Nike Sportswear aimed with this campaign to connect with women on social platforms.
We asked: what if we shed the bold, hollow language of traditional sportswear ads in favor of the essential truths that define life as a young person?
What resulted was an influencer marketing series designed to build brand affinity amongst female consumers through connection with some of the most inspired girls in LA.
Over several days, a small crew with a big camera traversed the hills and valleys of the city, capturing the spirit and essence of our heroes’ lives.
Building on several years of work creating content promoting and capturing key Nike experiences such as the Nike Women’s Marathon, Training Camps, and Flash Runs, this project was an opportunity to connect with the same stylish millennial audience through a different storytelling platform.