To capture the fire and ore within a great hardware brand's legacy, we wove striking lifestyle and product cinematography with historical footage.
"Wherein but in America could a penniless immigrant, endowed only with the desire to succeed, realize success beyond his wildest dreams?"
Baldwin asked us to help bring the legendary brand back into a spotlight it helped create – that of prestige hardware as definitive as the architecture shaping a home’s walls.
In short, our objective was to capture the fire and ore within Baldwin’s esteemed legacy in a way that burned off the dust inevitable after 70 years of business, showing the world a brand simmering with newly-forged innovation and a commitment to its reputation as a design and manufacturing leader.
We set to work.
The path we took was to weave cinematic lifestyle and product cinematography we shot throughout Southern California with historical photography that we brought to life with visual effects, and archival footage we found buried in national media libraries.
The result was a film that Baldwin has opened its major press and media events with, featured throughout its social media platforms, and highlighted on its website.
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