Follow Nurture
  • Client

    Nike Los Angeles

Nike Sportswear

A consumer profile video for Nike.

How does Nurture work?

Explore

How does Nurture work?

  • Research

  • Strategy

  • Creative

  • Production

  • Distribution

Research

  • “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” -David Ogilvy

    When you hire a professional stunt driver, you’re looking for someone willing to step on the gas and hope for the best. When you hire an agency to chart the course for your business, you hope for more.

  • Nurture campaigns are built on consumer research. Our focus groups, mobile surveys, retail simulation and data analysis help our clients know their customer, and guide every step of our work.

    Kwikset, America’s bestselling door hardware brand, turned to Nurture for insights on how best to reach an elusive -- and enormous -- online DIY audience. Our research included running hyper-targeted paid ads throughout the web, yielding key insights into what DIYers are searching for, where they’re searching, and when specific content is most meaningful to them.

Strategy

  • If you don’t know where you’re going, any road will take you there. Nurture follows a strict one road policy.

    Combined creatively, the sum of the modern marketing channels are greater than the parts. Across video, photo, web design, mobile app development, social media, search and PR, we blend new tech and old truths to get you where you want to go.

  • Nurture’s REACT campaign for Pfister Faucets bet on a strategy that poked fun at the high-brow ads of Pfister’s competitors. In a market where kitchen faucets were being compared to high-end jewelry, we believed we could win customers by keeping things real and making people laugh. The result was a full page feature in the New York Times, more than 2 million YouTube views, and sales 300% above projections.

Creative

  • The thing everyone will remember.

    A few years ago, we turned our creative process on its head, and the results have changed everything. Like many others, we used to rely only on a team of internal creatives. Good creatives, with specific perspectives, specific voices, specific styles. Our work was consistent. Too consistent. We were not surprising our clients, nor their customers.

    Bent on shaking things up, we set to work building a creative network that today links us with some of the country’s most interesting writers and directors across film, TV and advertising, in a fluid web that allows us access to minds that many others assume are inaccessible. When the brief excites these world-class creatives, they’re in -- and scripts that’ll blow your mind follow.

  • Meanwhile, we’ve continued growing our in-house team of creatives with the same fiery determination we’ve built our creative network; coupling both for every project, we arrive at every creative presentation armed with concepts that consistently surprise our clients. In the good way.

    When Remington tapped Nurture to develop a campaign for iLight, a revolutionary new hair removal product, one of the six concepts we presented used a wind tunnel to explore the benefits of aerodynamic, hairless bodies. As our ad played in movie theaters around the country, sales of the iLight took off on Amazon, earning the device prime shelf space in over 1,000 Bed Bath and Beyond stores.

Production

  • Under one roof, we write, film, shoot, design, code, animate and edit every day -- live-action video, animation, photography, design and development for mobile and web. We even ride the wild plains of VR and AR under our Trainrobber banner.

  • We love production. Our clients trust us to come in on schedule and on budget, and we don’t let them down.

    Since 2014, ZTE, the world’s 4th largest smartphone maker, has engaged Nurture to produce its live-action video, 3D and 2D animations, websites, print ads, digital banner ads, CES keynote presentation decks and the world’s first realistic VR basketball game for Google Daydream.

Distribution

  • The videos are finished, the site is live, the app is ready for download on both stores.

    What comes next is nothing less than the most intense war ever fought -- for every eyeball we can seize, every mind we can engage. Through the right blend of strategic influencer engagement, wide-reaching PR, and efficient media buying, we connect our ads to the audience we set out to reach on day one: your customers. They will see this campaign, and they will remember it.

  • When a nimble and driven natural soda company, Zevia, asked Nurture to help show the impact of sugar consumption on America’s children, we created and helped spread a PSA called “12 Million” that, through a blend of PR, paid media and organic social strategy, has reached more than a million people and has helped build awareness for what is today the world’s largest independent soda company, with over $100M in annual sales and distribution in more than 35,000 stores. This summer, we’ll release our new Zevia mini-doc series, which will bring to light a history of sugar that few people know.

Preview Project See all Work