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  • Client

    Nike Los Angeles

Nike Sportswear

A consumer profile video for Nike.

Nurture Makes Videos, Sites & Mobile Apps.

How Nurture Works

Nurture Makes Videos, Sites & Mobile Apps.

  • Research

  • Strategy

  • Creative

  • Production

  • Distribution

Research

  • “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” - David Ogilvy

    When you hire a professional stunt driver, you’re looking for someone willing to step on the gas and hope for the best. When you hire an agency to chart the course for your business, you hope for more.

    Nurture campaigns are built on consumer research. Our focus groups, mobile surveys, retail simulation and data analysis help our clients know their customer, and guide every step of our work.

  • Kwikset, America’s bestselling door hardware brand, turned to Nurture for insights on how best to reach an elusive -- and enormous -- online DIY audience.

    Our research included running hyper-targeted paid ads throughout the web, yielding key insights into what DIYers are searching for, where they’re searching, and when specific content is most meaningful to them.

Strategy

  • If you don’t know where you’re going, any road will take you there. Nurture follows a strict one road policy.

    Combined creatively, the sum of the modern marketing channels are greater than the parts. Across video, photo, web design, mobile app development, social media, search and PR, we blend new tech and old truths to get you where you want to go.

  • Nurture’s REACT campaign for Pfister Faucets bet on a strategy that poked fun at the high-brow ads of Pfister’s competitors.

    In a market where kitchen faucets were being compared to high-end jewelry, we believed we could win customers by keeping things real and making people laugh. The result was a full page feature in the New York Times, more than 2 million YouTube views, and sales 300% above projections.

Creative

  • The thing everyone will remember.

    Nurture has spent the past 8 years building an internal creative team and wide-reaching external creative network that today encompasses some of the country’s most accomplished thinkers, writers and directors across film, TV and advertising.

    Nurture's creative presentations push boundaries, reframe perspectives, and consistently surprise clients. In the good way.

  • When Remington tapped Nurture to develop a campaign for iLight, a revolutionary new hair removal product, one of the six concepts we presented used a wind tunnel to explore the benefits of aerodynamic, hairless bodies. As our ads played in movie theaters around the country, sales of the iLight took off on Amazon, earning the device prime shelf space in over 1,000 Bed Bath and Beyond stores.

Production

  • We love production. We are the judge, jury and executioner of schedule, budget, and production quality.

    Under one roof, we write, film, shoot, design, code, animate and edit every day -- live-action video, animation, photography, design and development for mobile and web.

    We even ride the wild plains of VR and AR under our Trainrobber banner.

  • Since 2014, ZTE, the world’s 4th largest smartphone maker, has relied on Nurture to produce its website, live-action videos, 3D and 2D animations, print ads, digital banner ads, CES keynote presentation decks and the world’s first realistic VR basketball game for Google Daydream.

Distribution

  • If a tree falls in a [YouTube] and no one is around to [view it], does it make a [new customer]?

    Production is finished. What comes next is nothing less than the most intense war ever fought -- for every eyeball we can seize, every mind we can engage.

    Through the right blend of strategic influencer engagement, wide-reaching PR, and efficient media buying, our ads reach the audience we targeted on day one: your customers.

  • When an ambitious natural soda company, Zevia, asked Nurture to help show the impact of sugar consumption on America’s children, we created and helped spread a PSA called “12 Million."

    Through a blend of PR, paid media and organic social strategy, this video reached more than a million people and built awareness for what is today the world’s largest independent soda company, with over $100M in annual sales and distribution in more than 35,000 stores.

    Stay tuned for our new Zevia series, "The History of Sugar."

Preview Project See all Work

Before you go!

Would you like beta access to our new online video budgeter before it launches, free?

Spend less time budgeting and scheduling your video, more time making it.